BEAUTY DOSSIER

The Interview - Jena Covello

L'interview - Jena Covello

DISCOVER THE BEAUTY TIPS OF AGENT NATEUR’S FOUNDER, FROM HER BEAUTY ROUTINE TO HER FAVORITE PRODUCTS!



WHAT MOTIVATED YOU TO LAUNCH AGENT NATEUR? WHAT INSPIRES YOU TO CREATE NEW PRODUCTS?

I have a history of endometriosis and adenomyosis, and I began taking a holistic approach to my health in order to heal. Many doctors started telling me to avoid aluminum-based antiperspirants because they mimic estrogen. I couldn’t find a natural deodorant that actually worked, so I started making Holi (Stick). I wanted to create something that was as beautiful as it was healthy and effective. At the time, nothing like it existed. And the rest is history!


WHAT IS YOUR SKIN TYPE AND HOW DO YOU MANAGE IT?

My skin is dry with some redness. I focus on gentle resurfacing with ingredients such as lactic acid, to renew, brighten, and exfoliate the skin without dryness or irritation. And of course, I hydrate from within with Holi (Mane), our bestselling collagen and pearl powder supplement, every single day without exception!


WHAT IS YOUR DAILY BEAUTY ROUTINE (DAY AND NIGHT)? WHAT IS YOUR WEEKLY ROUTINE?

In the morning, I wash my skin with nothing but water. I then apply my rose and hyaluronic acid-based Holi (Water) with a touch of Holi (C) and Holi (Oil). Then I apply our new tinted SPF, Holi (Sun), tinted protective drops with non-nano zinc! I love matte lipstick and lip liner, but other than that, I do not wear much makeup.


WHAT ARE YOUR FAVORITE BEAUTY INGREDIENTS?

Cucumber water is one of my favorites. It is packed with flavonoids and antioxidants that support youthful-looking skin, and it has been shown to reduce puffiness and soothe redness. Plus, it smells incredible. Sodium ascorbyl phosphate is another favorite in many Agent Nateur products. It is the best vitamin C derivative for cosmetics because of its natural SPF level of 8, its stability, and its bioavailability. It protects against environmental stressors that lead to fine lines and wrinkles.


WHY IS NATURAL/ORGANIC IMPORTANT FOR YOUR BRAND?

The common denominator of every product is an uncompromising commitment to quality and effectiveness. I formulate my products in the south of France and in Los Angeles, focusing on ingredients that heal, nourish, and are free from GMOs, soy, parabens, sulfates, aluminum, and petroleum. Our products do not disrupt hormones and are safe for pregnant and breastfeeding women. Our customers trust this standard, and it is very important to me to uphold it!



WHAT ARE YOUR FAVORITE AGENT NATEUR PRODUCTS?

I am truly very proud of everything we have created. I love Holi (Water), our high molecular weight hyaluronic essence with pearls and rose. It is such a lightweight yet deeply hydrating essence, and applying it is a lovely daily ritual that smells incredible. Mixed with Holi (C), our dry vitamin C and calcium powder, it instantly brightens your complexion while working long term on discoloration, texture, and firmness. Lately, I have been especially obsessed with our new serum, Holi (Lift). It contains a high concentration of lactic acid, which brightens and exfoliates gently yet in a transformative way.

Holi (Mane) is our bestseller, and I take it every day without fail. I mix it into my signature matcha latte with maple syrup, Ceylon cinnamon, a pinch of Himalayan sea salt, and almond milk. The proof is in the testimonials I receive every day on Instagram — the results are incredible when you take it daily. It makes your hair, nails, and skin glow.

I love our body wash and our body balm. There is truly nothing comparable to their scents and textures, both are so unique.


WHAT DO YOU USE FOR YOUR BODY?

Our Holi (Body) body serum. It is the best moisturizer I have ever used! It leaves the skin radiant and hydrated. It also helps fight cellulite. I am also in love with our new Body (Balm) body balm. It deeply hydrates the skin and leaves a lasting glow. It is a must-have for wearing mini skirts!


DO YOU HAVE A PARTICULAR BEAUTY TIP? A SECRET FOR BEAUTIFUL SKIN?

Use a balm under your eyes for a very fresh effect. Holi (Glow) gives an incredible illuminating effect under the eyes, without makeup! I like to tap it onto my cheekbones to highlight them. I also like to add Epsom salt to my shampoo twice a month to cleanse and clarify my hair.


DO YOU HAVE A SPECIAL BEAUTY RECIPE (LIKE A DETOX RECIPE)?

This granita, to which I add Holi (Mane), is the perfect refreshing solution when you are craving something sweet!

• 5-6 pieces of watermelon

• 1 fresh passion fruit or a few small cubes of frozen passion fruit

• 5-6 mint leaves

• 1 large ice cube

Blend and enjoy!


WHAT IS THE FUTURE OF AGENT NATEUR?

We are going to continue creating effective, natural products, and we will even be expanding into exciting new categories soon! We are also focused on creating supplements that truly make a difference in your life, and we have some incredible formulas in the works.

Discover the entire Agent Nateur collection on Superskin.