DOSSIER BEAUTÉ

The Interview - Jena Covello

Interview with Jena Covello

DISCOVER THE BEAUTY TIPS OF THE FOUNDER OF AGENT NATEUR, FROM HER BEAUTY ROUTINE TO HER FAVORITE PRODUCTS!


WHAT IS YOUR MOTIVATION FOR LAUNCHING AGENT NATEUR?
WHAT IS YOUR INSPIRATION FOR CREATING NEW PRODUCTS?

I have a history of endometriosis and adenomyosis, and I started taking a holistic approach to my health to heal. Many doctors began telling me to avoid using aluminum-based antiperspirants because they mimic estrogen. I couldn't find a natural deodorant that worked, so I started making the Holi (Stick) . I wanted to create something that was as beautiful as it was healthy and effective. At the time, nothing like it existed. And the rest is history!

WHAT IS YOUR SKIN TYPE AND HOW DO YOU MANAGE IT?

My skin is dry with some redness. I'm focusing on gentle resurfacing with ingredients like lactic acid to renew, brighten, and exfoliate without dryness or irritation. And of course, I'm hydrating from within with Holi (Mane) , our best-selling collagen and pearl powder supplement, every single day!

“I couldn’t find a natural deodorant that worked, so I started making my own. I wanted to create something that was as beautiful as it was healthy and effective.”

WHAT IS YOUR DAILY BEAUTY ROUTINE (DAY AND NIGHT)?
WHAT IS YOUR WEEKLY ROUTINE?

In the morning, I wash my skin with nothing but water. Then I apply my Holi (Water), which is rose and hyaluronic acid based, with a touch of Holi (C) and Holi (Oil) . Next, I apply our new tinted SPF, Holi (Sun) , tinted protective drops made with non-nano zinc! I love matte lipstick and lip liner, but other than that, I don't wear much makeup.

WHAT ARE YOUR FAVORITE BEAUTY INGREDIENTS?

Cucumber water is one of my favorites. It's packed with flavonoids and antioxidants that promote youthful skin, and it's been shown to reduce puffiness and soothe redness. Plus, it smells amazing. Sodium ascorbyl phosphate is another favorite ingredient in many Agent Nateur products. It's the best vitamin C derivative for cosmetics because of its natural SPF 8, stability, and bioavailability. It protects against environmental stressors that lead to the appearance of wrinkles and fine lines.

WHY IS NATURAL/ORGANIC IMPORTANT FOR YOUR BRAND?

The common thread running through every product is an unwavering commitment to quality and effectiveness. I formulate my products in the South of France and Los Angeles, focusing on ingredients that heal, nourish, and are free of GMOs, soy, parabens, sulfates, aluminum, and petroleum. Our products are hormone-neutral and safe for pregnant and breastfeeding women. Our customers trust this standard, and it's very important to me to uphold it!

“I formulate my products in the south of France and in Los Angeles, focusing on ingredients that heal, nourish and are free of GMOs, soy, parabens, sulfates, aluminum and petroleum.”

ARE YOU CONCERNED ABOUT ANTIGE?

We prefer to say "ageless" rather than "anti-aging." Growing old is living, and it shouldn't have a negative connotation!

WHAT ARE YOUR FAVORITE AGENT NATEUR PRODUCTS?

I'm so incredibly proud of everything we've created. I absolutely love Holi (Water) , our high molecular weight hyaluronic acid essence with pearls and rose. It's such a lightweight yet deeply hydrating essence, and applying it is a lovely daily ritual that smells amazing. When mixed with Holi (C) , our dry powder with vitamin C and calcium, it instantly brightens your complexion while also working on discoloration, texture, and firmness over time. Lately, I've been particularly obsessed with our new serum, Holi (Lift) . It has a high concentration of lactic acid, which gently but transformatively brightens and exfoliates.

Holi (Mane) is our best-seller, and I take it every single day without fail. I mix it into my signature matcha latte with maple syrup, Ceylon cinnamon, a pinch of Himalayan sea salt, and almond milk. The proof is in the testimonials I receive daily on Instagram: the results are incredible when you take it every day. It makes your hair, nails, and skin glow.

I love our shower gel and body balm. There's really nothing comparable to their scents and textures; they're both so unique.

WHAT DO YOU USE FOR YOUR BODY?

Our Holi (Body) serum is the best moisturizer I've ever used! It leaves my skin glowing and hydrated. It also helps fight cellulite. I'm also in love with our new Body (Balm) balm. It deeply moisturizes the skin and leaves a lasting glow. It's a must-have for wearing mini skirts!


Do you have a particular beauty tip? A secret for beautiful skin?

Use a balm under your eyes for a very refreshing effect. Holi (Glow) gives an incredible illuminating effect under the eyes, without makeup! I like to pat it onto my cheekbones to highlight them. I also like to add Epsom salt to my shampoo twice a month to cleanse and clarify my hair.

DO YOU HAVE A SPECIAL BEAUTY RECIPE (LIKE A DETOX RECIPE)?

This granita, to which I add Holi (Mane) , is the perfect and refreshing solution when you're craving something sweet!

• 5-6 pieces of watermelon
• 1 fresh passion fruit or a few small cubes of frozen passion fruit
• 5-6 mint leaves
• 1 large ice cube
Mix and enjoy!

WHAT IS THE FUTURE OF AGENT NATEUR?

We will continue to create effective and natural products, and even expand into exciting new categories soon! We are also focused on creating supplements that truly make a difference in your life, and we have some incredible formulas in the works.