Davids — Clean & High Performance Oral Hygiene | Superskin
Davids promises a natural toothpaste that truly works. Founded in 2015 in California by Eric David Buss, the brand is revolutionizing oral hygiene with its Hydroxi™ formula featuring nano-hydroxyapatite. Recyclable aluminum tubes and powerful active ingredients without fluoride or sulfates. Davids refuses to compromise between dental effectiveness and a clean formulation.
What Makes Davids Unique: Handcrafted Excellence
Davids envisions its toothpastes as true high-performance dental care. The brand draws on natural resources to create formulas where each ingredient serves a specific purpose. Nano-hydroxyapatite, developed by NASA to repair astronauts' enamel in space, is at the heart of the Hydroxi™ innovation. This biocompatible mineral, which makes up 97% of our tooth enamel, deeply remineralizes without the use of fluoride or harsh chemicals.
In its quest for pure and powerful oral hygiene, Davids selects clinically proven natural ingredients: mineral-derived calcium carbonate as a gentle abrasive, sodium bicarbonate to neutralize bacterial acids, and birch xylitol to stimulate salivation and starve plaque-causing bacteria. Premium peppermint and spearmint essential oils not only freshen breath but also actively kill plaque-forming bacteria. Every Davids formula delivers an exceptional clean feeling, a light, natural lather, and an authentic mint taste with no chemical aftertaste.
Certified Leaping Bunny since day one, EWG Verified with all its ingredients rated "1" (the highest rating), 100% vegan and cruelty-free, Davids still handcrafts its toothpaste in its Temecula Valley factory. The brand uses recyclable aluminum tubes with BPA-free food-grade liners, FSC-certified packaging, and remains an independent family business. No multinational corporation is behind Davids, just Eric, his wife, his children, his mother-in-law, and a team of 14 people filling thousands of tubes every week.
Davids is for everyone who refuses to compromise between health and performance. Whether you have sensitive teeth, are looking for natural whitening, or simply want to avoid fluoride and sulfates, the Hydroxi™ range has you covered. Ultra-fine micro-abrasives polish away surface stains without damaging enamel. The anti-plaque formula works synergistically to prevent the formation of bacterial biofilm. The result: visibly whiter teeth, stronger enamel, and a fresh, healthy mouth—all with ingredients you can actually identify.
The Story of Davids: From Questioning to Revolution
One evening in 2011, Eric David Buss looked at his tube of toothpaste and asked himself a simple question: what am I putting in my mouth twice a day? The research that followed shocked him. Conventional ingredients were far from optimal for health. The idea was born: to create a truly clean toothpaste. What was meant to be "simple" turned into a four-year obsession.
Accompanied by dental experts, Eric tested, adjusted, perfected and Davids was born in 2015. The name? A play on words about David versus Goliath, the family business versus the toothpaste giants.
The brand has since won Cosmopolitan awards, developed its Hydroxi™ line with nano-hydroxyapatite, and continues to handcraft each tube. Davids' story proves that a small, independent brand can disrupt an entire industry by staying true to its values.
Davids Cult Products at Superskin
Premium Natural Whitening Toothpaste for Sensitive Teeth - Repair & Shine
Davids' best-selling toothpaste. This toothpaste with nano-hydroxyapatite repairs tooth sensitivity at its source by remineralizing enamel and sealing the tubules that lead to the nerves. Unlike conventional sensitive toothpastes that use potassium nitrate to temporarily numb the nerves, Hydroxi™ literally rebuilds tooth structure. Independent laboratory testing backs this toothpaste significantly outperforming conventional sensitive toothpastes and other hydroxyapatite formulas on the market.
The texture is creamy without being pasty, the lather light and natural. The peppermint flavor is authentic, refreshing without being overpowering. After each brushing, teeth are sparkling clean, and the mouth feels fresh for hours. Suitable for all types of teeth, especially recommended for teeth sensitive to hot, cold, or sweet foods.
Premium Natural Peppermint Toothpaste - The Iconic Original
The toothpaste that started it all. Davids' original formula, without nano-hydroxyapatite but with formidable effectiveness. Anti-plaque, natural whitening, fresh breath, fluoride and sulfate-free. Calcium carbonate and hydrated silica gently polish, baking soda neutralizes acids, xylitol starves bacteria, and essential oils kill pathogens.
This version remains the choice for those who want a high-performing, natural toothpaste without added technology. Simple, effective, and honest. The texture is slightly more granular than Hydroxi™ formulas, providing a deep cleaning sensation. Breath stays fresh for hours thanks to concentrated essential oils.
Stainless Steel Tongue Scraper - The Essential Gesture
The accessory that changes everything. This surgical-grade stainless steel tongue scraper removes bacteria, debris, and dead cells that accumulate on the tongue, the main cause of bad breath. Used every morning before brushing, it removes overnight biofilm and significantly improves oral freshness.
The ergonomic design makes it easy to reach the back of the tongue without triggering a gag reflex. Stainless steel is naturally antibacterial, easy to clean, and lasts a lifetime. Unlike plastic tongue scrapers that can harbor bacteria in their micro-scratches, steel remains hygienic with a simple rinse. Suitable for everyone, especially those who suffer from chronic bad breath or a coated tongue.
FAQ - Frequently Asked Questions about toothpaste on Davids
Are Davids products suitable for sensitive teeth?Absolutely. Hydroxi™ formulas with nano-hydroxyapatite are specially designed to repair tooth sensitivity at its source. Unlike conventional sensitive toothpastes that temporarily numb the nerves with potassium nitrate, Davids remineralizes enamel and seals dentin tubules. Independent testing proves that Hydroxi™ outperforms traditional sensitive toothpastes and competing hydroxyapatite formulas.
Why doesn't Davids use fluoride?
Davids favors a preventative rather than a chemical approach. Fluoride is designed to remineralize enamel after acid attacks, but Davids prevents plaque formation upstream, making fluoride unnecessary. The nano-hydroxyapatite in Hydroxi™ formulas offers the same remineralizing benefits as fluoride, without the health controversies. Anti-plaque actives (bicarbonate, xylitol, essential oils) kill bacteria before they produce the acids that cause cavities.
Who are Davids toothpastes intended for?
For anyone who wants a natural toothpaste that actually works. Whether you have sensitive teeth, are looking for peroxide-free whitening, want to avoid fluoride and sulfates, or simply prefer clean ingredients, Davids has you covered. The formulas are suitable for adults, children, pregnant women, and anyone who cares about what they put in their mouth twice a day.
Does Davids really whiten teeth?
Yes, naturally and gradually. Ultra-fine micro-abrasives (calcium carbonate, hydrated silica) polish away surface stains caused by coffee, tea, and red wine. RDA 101 is effective enough to remove stains while remaining safe for daily enamel use. Unlike peroxide-based bleaching agents that can cause sensitivity and gum irritation, Davids whitens through gentle mechanical action. Results are visible after 2-4 weeks of daily use.
Superskin Review
Davids embodies what we're looking for: clean oral hygiene that refuses to compromise on performance. Eric Buss's story resonates, his four-year dedication to creating the toothpaste he himself wished he had found. What appeals to us? The Hydroxi™ formula with nano-hydroxyapatite, which truly repairs enamel, validated by independent testing. No empty marketing, just accessible dental science.
Handcrafted in Temecula Valley, with radical transparency about every component, Davids proves that a small family business can stand up to the giants by staying true to its values. Leaping Bunny certified, EWG Verified, 100% vegan, with recyclable tubes that truly eliminate plastic.
