Yarok — High-Performance Organic Plant-Based Hair Care | Superskin
Launched in New York in 2010, the brand transforms hair by nourishing it like you nourish your body. Concentrated organic formulas repair, volumize, and enhance with the power of plants.
What Makes Yarok Unique: Professional Organic Hair Nutrition
Yarok embodies a radical philosophy: your hair deserves to be nourished like your body. Mordechai Alvow, a renowned stylist who has worked with legendary supermodels and photographers, created the brand after witnessing the damage caused by conventional products. Frustrated by the lack of effective natural treatments, he formulated his own recipes in his New York kitchen. Each product bears the prefix "Feed Your" to emphasize this essential mission: to nourish hair and scalp with vital nutrients. Certified organic ingredients are consciously sourced and responsibly harvested from carefully selected producers.
Yarok formulas combine wild botanicals and therapeutic essential oils in carefully crafted aromatic blends. Organic argan oil from Morocco deeply hydrates. Fair-trade African black soap cleanses without stripping. Hemp oil soothes irritated scalps. Blueberry and blackcurrant extracts stimulate growth. Each active ingredient is chosen for its medicinal as well as sensory properties. The textures are creamy and naturally lather. Therapeutic fragrances, created by certified aromatherapist Mordechai, transform each application into a wellness ritual. Structured vitamin water replaces alkaline water in all formulations, prolonging their effectiveness.
Yarok excludes everything that harms hair and the planet. Zero alcohol, parabens, sulfates, synthetics, gluten, or toxins. The entire range is 100% vegan and cruelty-free. The labels are made from non-GMO corn, the most eco-friendly waterproof material available. The brand donates 3% of its annual profits to the Pachamama Alliance, protecting over 10 million acres of Amazon rainforest. This environmental commitment goes beyond the formulas: it touches every aspect of the company, from small-batch manufacturing to strategic partnerships.
Yarok is for anyone who refuses to sacrifice hair health for style. These are versatile essentials inspired by the real needs of Mordechai's salon clients. The results? Voluminous, shiny, repaired hair and a healthy scalp that finally breathes.
Yarok's Story: From Brooklyn Kitchens to Fashion Backstage
The story begins in a Brooklyn kitchen. Mordechai Alvow, a renowned Israeli stylist, has styled Naomi Watts, Catherine Zeta-Jones, Marissa Tomei, and the Williams sisters for photoshoots for major magazines. Trained at Vidal Sassoon, he opened his own salon, Moty Moty, in Manhattan at the age of 23. But one realization haunted him: even the best professional products damaged the very hair they were meant to beautify. No effective natural alternative existed.
In 2006, Mordechai launched the first Yarok product: Feed Your Youth, an anti-aging serum for hair and scalp. The name Yarok, which means "green" in Hebrew, reflects his commitment to the planet. Initially tested on his salon clients, it was an immediate success. Demand skyrocketed. He spent years developing a complete line: shampoos, conditioners, mousses, serums, and sprays. In 2010, Yarok officially became a standalone brand. Now based in Hudson, New York, Mordechai continues to formulate new products in the workshop adjacent to his flagship store, perpetuating his commitment to natural innovation and professional performance.
Yarok Cult Products at Superskin
Feed Your Youth - Anti-Aging Scalp Serum
The foundational product that launched Yarok. This pre-shampoo serum transforms hair and scalp with a potent blend of anti-aging essential oils. Avocado oil, among the most therapeutic and vitamin-rich, penetrates deeply. Lightweight apricot kernel oil moisturizes without weighing hair down. Ylang-ylang balances sebum production. Yarrow soothes itching and dandruff. Bitter orange stimulates blood circulation to promote growth.
This weekly treatment combats hair aging, strengthens roots, and promotes growth. The oily texture is applied directly to the scalp and lengths. Heat enhances absorption tenfold. Hair appears visibly thicker, stronger, and younger. An essential detox ritual for all hair types, especially weakened or thinning hair.
Feed Your Volume Shampoo - The bestseller
Feed Your Volume is a volumizing shampoo that restores body and lightness to fine, flat hair. Formulated with natural and organic ingredients, it gently cleanses while adding volume from the roots without weighing down the hair fiber. Enriched with quinoa protein and revitalizing plant extracts, this shampoo strengthens hair while giving it a fuller, more airy texture. Its vegan and sulfate-free formula respects the scalp's natural balance, while providing natural volume that lasts all day. The fresh, aromatic scent transforms each wash into a moment of sensory well-being, while hair regains strength and movement with a healthy shine.
Feed Your Curls - Silicone-free Sheathing
Feed Your Curls is specially designed to enhance and nourish curly, wavy, and textured hair. This ultra-hydrating formula combines precious oils like argan and jojoba with botanical extracts that define curls while eliminating frizz. Free of sulfates and silicones, this shampoo gently cleanses without drying out or weighing down curls, preserving their natural elasticity and bounce. It leaves hair supple, soft, and shiny while maintaining optimal hydration. Curls are restructured, bouncy, and perfectly defined, with a silky finish that reveals their natural beauty. Its captivating fragrance prolongs the sensory experience long after rinsing.
Feed Your Roots Mousse - Natural Volume Without the Stiff Feel
The volumizing mousse that has won over hairdressers. This eco-luxurious formula transforms fine, flat, or tired hair into a voluminous and healthy style. Coconut oil nourishes and reduces breakage. Blackcurrant, beetroot, and blueberry extracts stimulate growth and reduce hair loss. The finish is airy, never sticky or crunchy. The mousse doesn't cause flaking or leave any residue.
Versatile, it's especially suited to curly and wavy hair. It defines curls, adds dimension and body without weighing them down. Even very fine hair gains texture and movement. Application is intuitive. The natural fragrance of essential oils soothes during styling. An absolute must-have for those who want volume without sacrificing hair health.
Key ingredients: Organic coconut oil, blackcurrant extract, beetroot extract, blueberry extract
Directions for use: Apply a golf ball-sized amount to the palm of your hand or a comb, massage into the roots and lengths. Blow-dry for volume or scrunch sections with your hands for natural beachy waves.
Feed Your Ends Leave-In Conditioner - Leave-In Protection
The leave-in treatment that does it all. This lightweight mist hydrates, detangles, and protects from heat in one step. Rich in vitamins, it smooths the cuticle for a shiny, silky finish. On damp hair, it makes styling easier and protects against blow dryers and flat irons. On dry hair, it revives texture and provides instant shine. Its non-greasy formula absorbs immediately without weighing hair down.
Essential for dry, damaged, or heat-treated hair. Split ends are visibly repaired. Hair becomes more manageable and less tangled. Regular use improves overall hair health. The spray format allows for even and economical application. A product that replaces several steps while truly nourishing.
Key ingredients: Plant vitamins, silk proteins, moisturizing botanical oils
How to use: On damp hair before drying, spray onto the lengths and ends as a heat protectant. On dry hair, spray to revive texture and shine. As a detangler, apply generously to damp hair before brushing.
Frequently Asked Questions about Yarok
Are Yarok products suitable for sensitive skin?
Absolutely. Yarok was created specifically for sensitive and reactive scalps. Mordechai, a certified aromatherapist, selects each essential oil for its soothing properties. The formulas exclude alcohol, parabens, sulfates, and all common irritants. Structured vitamin water replaces alkaline water, improving tolerance. Thousands of customers with eczema, psoriasis, or seborrheic dermatitis attest to soothing results. The products nourish rather than irritate, restoring the scalp's natural balance.
Where are Yarok products manufactured?
All Yarok products are handcrafted in the USA in small batches to ensure freshness and quality. Production takes place near the workshop in Hudson, New York, where Mordechai continues to develop new formulas. Ingredients are sourced internationally from select producers: fair-trade African black soap, argan oil from Morocco, and wild botanicals from South America. Each batch is hand-blended with fresh ingredients. Shelf life is one year after opening and two years unopened.
Is Yarok cruelty-free and vegan?
Yes, absolutely. Yarok is 100% vegan: no animal-derived products or ingredients. It's one of the few hair care brands where every product meets 100% vegan requirements. Yarok is also completely cruelty-free: no animal testing has ever been conducted, at any stage. The formulas were tested only on volunteer clients at Mordechai's New York salon. This ethical approach extends to their suppliers, all of whom are certified cruelty-free.
Who are Yarok products aimed at?
Yarok is for anyone seeking professional performance and absolute purity. Curly, colored, fine, or damaged hair finds targeted solutions in the "Feed Your" range. Urban dwellers exposed to pollution benefit from detoxification. Clean beauty enthusiasts appreciate complete transparency. Families looking for safe products for all ages will find Yarok suitable for all hair types and textures.
What does "structured vitamin water" mean in the formulas?
This is a proprietary ingredient exclusive to Yarok called SVWC (Structured Vitamin Water Concentrate). Unlike products that use basic water as a reagent, Yarok uses this specially treated, vitamin-enriched water. It plays a key role in the formulations as a reactive agent while also providing additional nutrients. SVWC also naturally extends the shelf life of the products, without harsh synthetic preservatives. This innovation exemplifies Mordechai's forward-thinking approach.
Superskin Review
Feed Your Volume shampoo is one of our favorite products at Superskin. It leaves hair clean and shiny. It's the purest hair care brand on the market, delivering truly professional results. Each product is meticulously designed to address a specific hair concern while maintaining absolute purity.
