In Fiore — Next-generation ancestral skincare | Botanical skincare on Superskin
In Fiore has invented a new generation of apothecary: botanical skincare where each flower becomes medicine. Since 1999, founder Julie Elliott has explored the psycho-spiritual power of plants through handcrafted formulations that transform the skin. Born in San Francisco, this pioneering house of natural luxury combines ancestral wisdom and cutting-edge science for unique textures, captivating fragrances, and remarkable effectiveness. Here, beauty heals from within.
What Makes In Fiore Unique: Aromachology and Spiritual Phytotherapy
In Fiore doesn't formulate like others. Julie Elliott, founder and perfumer, conceives of each product as a holistic remedy where fragrance becomes therapy. Trained in anthroposophy and inspired by ancient apothecaries, she selects essential oils, floral absolutes, and botanical extracts according to their energetic signature. Each plant possesses a soul, an intention to heal. It is this intimate knowledge of essences that creates remarkable olfactory synergies and profound psycho-spiritual effects.
The skin is a sensory organ with olfactory receptors identical to those in the nose. In Fiore harnesses this scientific discovery to create formulas where inhaling natural essences stimulates tissue repair and accelerates healing. The textures are designed for this dual action: nourishing the skin while soothing the mind. The Flower Complex serum, nicknamed "Liquid Gold," perfectly illustrates this philosophy with its refreshing, watery texture that blends 12 botanical essences for deep cellular regeneration. The ingredients are infused at room temperature, without chemical solvents, to preserve all of their active components.
In Fiore imports certified organic and wild-harvested raw materials from around the world, selected from regions where ancestral knowledge is still practiced. Saffron, Bulgarian rose, French neroli, Omani frankincense: each essence is chosen for its purity and origin. The formulas are produced in small batches by a dedicated laboratory that works exclusively with In Fiore and manufactures botanical medicines the rest of the time. This meticulous craftsmanship guarantees exceptional skincare, rich in vitamins, minerals, enzymes, and vital energy.
The brand refuses to compromise. No animal testing, no synthetic ingredients, no harsh chemical extractions. In Fiore respects the cultural identity of each plant without altering it. Minimalist packaging in amber bottles preserves the integrity of the photosensitive formulas. This ethical and holistic approach appeals to connoisseurs who seek powerful sensory skincare, capable of acting simultaneously on the skin, mind, and soul.
The result? Regenerated, luminous, soothed skin and a renewed connection with nature.
The Story of In Fiore: A Visionary Ahead of Her Time
Julie Elliott launched In Fiore in 1999 in San Francisco, long before natural luxury existed. After a long career in fashion, she left the industry with $10,000 in her pocket and a radical vision: to modernize the traditional apothecary. The turning point? A complete disconnect between conventional cosmetics and the healing power of plants. As a child, she was already dissecting her mother's French cosmetics, filling notebook after notebook with imaginary formulas.
Today, In Fiore remains true to its essence: botanical craftsmanship in the service of a beauty that transcends.
Cult Products In Fiore at Superskin
Lustra - Illuminating Cleansing Essence
This homeopathic cleansing oil penetrates deep into pores to dissolve impurities and makeup without ever drying out the skin. Avocado, grapeseed, jasmine, and arnica provide a deep cleanse that targets clogged pores, acne, and dryness while maintaining the skin's natural moisture balance. Castor oil stimulates circulation and collagen synthesis, arnica flavonoids soothe after environmental stressors, while frankincense, cypress, and rosemary activate blood flow and drain toxins. Ideal for congested complexions and skin with sluggish circulation.
Treate - Gentle Cleansing Emulsion
This lightweight cleanser, formulated with aloe, rose water, and purifying botanicals, balances areas of redness or irritation. Its ultra-gentle formula delivers hydrating botanicals that plump the skin, perfect for normal to dry and sensitive skin. Burdock root stimulates lymphatic detoxification, astringent plantain leaf invigorates skin regeneration, and echinacea soothes inflammation. This cleanser balances emotions and encourages self-compassion, in line with In Fiore's psycho-spiritual philosophy.
Vibrant Flower - Concentrated Face Balm
A revolutionary hybrid balm-serum that fuses ultra-powerful natural ingredients with cutting-edge French formulation technology. This unique texture—neither oil nor cream—required 52 trials before it was perfected. Rich in antioxidants, it helps skin resist daily aggressors, intensely hydrates, and heals burns and hyperpigmentation. Vogue Paris hailed it as a major innovation in 2020. Its application provides a protective, cocooning effect and an immediate feeling of sensory well-being.
Calendula Botanical Solution - The Golden Solar Elixir
This exceptional golden botanical solution is the ultimate multipurpose face and body oil. Infused with high doses of beta-carotene from calendula flowers and carrot root, it acts as a daily nutritional supplement for the skin. It decongests, restores elasticity, combats photoaging, and protects against free radicals that degrade collagen and elastin. Neroli and chamomile essences rejuvenate the senses while stimulating cellular activity. Traditionally used to treat burns, scars, rashes, and rough skin, this oil possesses remarkable photoprotective properties. It's the brand's founder's favorite product.
Frequently Asked Questions about In Fiore
Are In Fiore products suitable for sensitive skin?
Absolutely. In Fiore formulas are free of synthetic ingredients, artificial fragrances, and irritants. Formulas based on pure oils, cold-infused extracts, and soothing floral essences are suitable for reactive skin. Treate and Calme Complex are specifically designed for sensitive and redness-prone skin. Botanicals like chamomile, arnica, and aloe provide immediate relief from irritation.
Where are In Fiore products manufactured?
In Fiore is an American brand founded and based in San Francisco. The skincare products are produced in small batches by a dedicated US laboratory that works exclusively with the brand and manufactures botanical medicinal products. The certified organic raw materials are sourced from around the world: Bulgarian rose, French neroli, Omani frankincense, and wild essential oils from Europe and Asia.
Is In Fiore cruelty-free and vegan?
In Fiore never tests on animals and refuses any animal cruelty in its supply chain. The brand prioritizes predominantly plant-based formulations with pure botanical oils, plant extracts, and essential oils. Some products may contain beeswax or honey. Check individual ingredient lists for strict vegan certification.
Who are In Fiore products aimed at?
In Fiore caters to beauty connoisseurs seeking ultra-sensory and high-performance botanical skincare. It appeals to those sensitive to synthetic fragrances who prefer natural essences. It's for lovers of holistic wellness rituals where beauty simultaneously nourishes skin, mind, and soul. It's for mature skin seeking deep regeneration, as well as sensitive skin requiring gentle and restorative formulas.
What is the 4-2-4 ritual of In Fiore?
The signature cleansing ritual, inspired by Japanese techniques: 4 minutes of massage with Lustra cleansing oil to deeply remove impurities, 2 minutes of Treate emulsion for gentle cleansing, followed by alternating 4-minute warm/cold water rinses to stimulate lymphatic circulation and tighten pores. Finally, apply the Vitale Toning Floral Essence. This method detoxifies, refines skin texture, and provides a radiant, luminous complexion.
How long do In Fiore products last?
Natural formulas without synthetic preservatives have a shelf life of 12 to 18 months after opening if stored away from light and heat. The amber bottles protect the photosensitive essences. A 50ml serum lasts approximately 3 to 4 months with daily use, and a cleanser lasts 2 to 3 months. The investment is justified by the exceptional concentration of active ingredients.
Superskin Review
In Fiore reinvents the modern apothecary with botanical skincare where fragrance and performance merge. Each handcrafted formula transforms your beauty ritual into a holistic therapy for regenerated skin and a soothed mind. We particularly love In Fiore's unique textures: aqueous serums that absorb like vitamin water, balms that melt into silky oils… The brand surprises as much with its fragrances as with its effectiveness. We adore this holistic approach that considers the skin as a sensory organ capable of "sensing" and regenerating itself through olfaction.
