Soapwalla - Brooklyn Cream and Skincare Deodorants | Organic Cosmetics on Superskin
Soapwalla delivers on its promise of ingredients so pure you could eat them. Founded in Brooklyn in 2002, the brand revolutionized natural deodorant with its iconic creams that are applied with your finger. These ultra-concentrated, waterless formulas are the antithesis of synthetic compositions.
What Makes Soapwalla Unique: High-Performance Edible Cosmetics
Soapwalla embodies a radical philosophy: never apply to your skin what you would refuse to eat. This food-grade approach guides every formulation, from the Brooklyn kitchen where it all began. Founder Rachel Winard, who suffers from lupus, could no longer tolerate conventional cosmetics. She trained in aromatherapy and Ayurveda to create skincare products capable of soothing even the most reactive skin. The result: 100% natural, water-free products, concentrated in precious active ingredients and rigorously sourced from small partner farms.
Soapwalla formulas combine purifying clays, superfine plant powders, and therapeutic essential oils. Each ingredient is selected for its food-grade quality and genuine properties. Bentonite clay absorbs moisture, bamboo charcoal detoxifies, and shea butter soothes. Lavender, tea tree, cajeput, and palmarosa oils naturally inhibit odor-causing bacteria. The textures are sensorial: creams that melt instantly and rich, non-greasy serums.
Soapwalla is for everyone, without exception. "For All Humans" isn't just a slogan, it's a reality. Their skincare products are designed for sensitive, reactive, and intolerant skin. Small-batch, artisanal production guarantees freshness and quality. Each jar is hand-blended in their Brooklyn workshop.
The concept? An ultra-effective, minimalist routine where each product delivers on its promises. The results are visible: soothed skin, 24-hour odor protection, refined texture, and a radiant complexion.
The Soapwalla Story: From Disease to Clean Revolution
Soapwalla's story begins out of necessity. In 2002, Rachel Winard, a New York lawyer diagnosed with systemic lupus, could no longer tolerate any cosmetics. Her ultra-sensitive skin reacted violently to conventional formulas. After months of fruitless searching, she decided to create her own skincare products in her Brooklyn kitchen. Her specifications were strict: only ingredients she would ingest.
Seven years of intensive development later, in 2009, Soapwalla officially launched its line in the United States. Success was immediate. Its cream deodorant, revolutionary in its concept and effectiveness, became a cult favorite. A concert violinist and dedicated yogini, Rachel traveled to India to study Ayurvedic medicinal plants. This quest for knowledge informs her formulations.
Soapwalla Cult Products on Superskin
Original Cream Deodorant - 24h Natural Protection
The absolute bestseller that revolutionized natural deodorant. This creamy lotion is applied with your finger under your arms—an unusual but incredibly effective method. The texture melts instantly, leaving a dry, streak-free finish. Ultra-fine plant-based powders of charcoal and clay absorb moisture. Essential oils of lavender, tea tree, and peppermint neutralize bacteria and odor for 24 hours. The scent is fresh and herbaceous without being overpowering.
One jar lasts 3 to 6 months depending on usage, making it economical and effective. Applying it with your finger allows for a gentle massage of the underarms, a welcome touch for this often-neglected area.
Citrus Cream Deodorant - Gentle on Sensitive Skin
The baking soda-free version is specially formulated for ultra-sensitive or irritated skin. Its lemony scent provides a refreshing and delicious feeling. Fern and clay powders absorb perspiration. Cajeput and palmarosa essential oils offer gentle yet effective antibacterial protection.
This deodorant melts instantly on contact with the skin and absorbs without leaving a greasy residue. Ideal after hair removal or for sensitive underarms. Its effectiveness surprises those who think that "no baking soda" means ineffective. Proof that plant-based chemistry can be just as powerful.
Facial Repair Serum - Intensive Regeneration
An ultra-concentrated oil-based facial serum packed with regenerating active ingredients. Its rich yet non-greasy texture absorbs instantly to nourish, repair, and protect. Noble plant oils (jojoba, argan, rosehip) provide essential vitamins and fatty acids. Essential oils target signs of aging and irritations.
This serum is suitable for all skin types, even sensitive. It can be used alone or over your usual cream. Its natural and delicate fragrance transforms application into a sensory experience. Over time, skin becomes more radiant, firm, and comfortable.
FAQ - The Most Frequently Asked Questions about Soapwalla
Are Soapwalla products suitable for sensitive skin?
Absolutely. Soapwalla was created specifically for reactive and intolerant skin. Rachel Winard, who has lupus, formulated each product for her own ultra-sensitive skin. The ingredients are food-grade, free of common allergens and irritants. The gentle cream deodorant, without baking soda, is suitable even for the most delicate skin. The natural formulas respect the skin's pH and microbiome.
Where are Soapwalla products manufactured?
All Soapwalla products are handcrafted in a Brooklyn, New York, workshop. Small-batch production ensures freshness and consistent quality. Rachel personally visits partner farms to ensure ingredients are grown sustainably and ethically. This local and transparent approach has been part of the brand's DNA since its inception.
Is Soapwalla cruelty-free and vegan?
Yes. Soapwalla is Leaping Bunny and Caring Consumer Program certified, guaranteeing that no animal testing is conducted at any stage. All products are 100% vegan, with no animal-derived ingredients or by-products.
How to store Soapwalla products?
Soapwalla products use natural, food-grade preservation systems. They are packaged in Miron violet glass, which blocks light and naturally extends their shelf life. For optimal effectiveness, use the products within 6 months of opening. Store them away from heat and humidity. Always close the jars tightly after use to preserve the freshness of the active ingredients.
Does Soapwalla cream deodorant prevent perspiration?
No, and that's intentional. Soapwalla isn't an antiperspirant but a natural deodorant. It allows the skin to perspire normally (an essential physiological function) while neutralizing odors thanks to absorbent powders and antibacterial essential oils. It may take 2 to 4 weeks to adjust if you're switching from a conventional antiperspirant with aluminum salts. Once the adjustment period is over, its effectiveness is remarkable for 24 hours.
What is the difference between the Original deodorant and the one for sensitive skin?
The Original deodorant contains baking soda, which is very effective at absorbing moisture and neutralizing odors. It is suitable for most skin types. The deodorant for sensitive skin is formulated without baking soda for ultra-sensitive, irritated, or fragile skin. It uses alternative plant powders and gentler essential oils. Both offer 24-hour protection; the choice depends on your skin sensitivity and fragrance preferences (herbal vs. citrus).
Is Soapwalla deodorant really effective at protecting against odors all day?
Yes, absolutely! Soapwalla deodorant is renowned for its long-lasting effectiveness. Its natural formula, based on absorbent and purifying ingredients, neutralizes odor-causing bacteria without blocking perspiration. A tiny amount is all you need to stay fresh and protected all day long, even during intense activity. It's the most effective natural deodorant on the market, praised for years for its efficacy and skin-friendliness.
Superskin Review
Soapwalla reinvents your daily routine essentials with natural formulas that deliver on their promises. Their cream deodorant is addictive: try its effectiveness and you'll never be able to live without it.
The food-grade approach pushes the boundaries far beyond organic standards. Handcrafted in Brooklyn, it guarantees a quality that mass production simply can't match. This is the conscious, effective, and accessible beauty we strive for at Superskin.
