REVERIE is a California-based haircare brand founded in 2011 by Los Angeles hairstylist Garrett Markenson. His core belief: hair deserves the same formulation standards as skincare. Every product is developed with skincare-grade actives, designed to deliver visible results across all hair types and textures. The collection is built around one guiding principle: less is plenty. No 10-step routines. Just a thoughtful curation of essentials, formulated to last.
The REVERIE Philosophy: Essentials, Nothing More
California-Crafted Formulation
Every REVERIE product is made in California, applying the formulation methodologies of high-end skincare. Each formula is tested both in the lab and in-salon, on real clients, before it ever reaches the market. This dual standard of excellence sets REVERIE apart from the vast majority of clean haircare brands.
Founder Garrett Markenson is still actively working behind the chair at his Los Angeles salon. That direct connection to real hair, real people, and real results informs every single product launch.
Consciously Sourced Ingredients
Transparency isn't a marketing angle at REVERIE — it's an operational principle. The brand sources exclusively from family-run farms around the world, producing organic, Fair Trade, and EcoCert-certified ingredients. Every ingredient is grown and harvested ethically, with genuine attention to worker welfare.
Key actives across the formulas include Swiss apple stem cells (Malus domestica, sourced from a rare Swiss variety), hydrolyzed white lupin peptides, açaí, pracaxi, marula and murumuru oils sourced from South America, and shea butter produced by women's cooperatives in Northern Uganda.
Certifications & Commitments
REVERIE is Leaping Bunny certified — the most rigorous cruelty-free standard in the world — entirely vegan, gluten-free, and EcoCert-labeled on its ingredients. Every formula is free from sulfates, silicones, parabens, phthalates, artificial fragrance, artificial coloring, glycols, petrochemicals, animal derivatives, TEA and DEA.
The REVERIE Story: From Salon Chair to Cult Brand
Over a decade ago, Garrett Markenson had a conviction. After an entire career spent listening to his clients — understanding their frustrations, their hair goals, their compromises — he decided to transform the industry from the inside. REVERIE was born from that constructive dissatisfaction: the vision of a professional who knew exactly what was missing.
The brand was built on a refusal of the superfluous and an uncompromising demand for ingredient quality. Today, REVERIE is stocked in premium salons and concept stores across the United States, and its reputation has crossed the Atlantic.
Superskin selected REVERIE as the first truly complete clean-luxury haircare brand: where the expertise of the stylist meets the precision of the formulator.
REVERIE Hero Products
Milk Anti-Frizz Leave-In Treatment
Milk is REVERIE's most awarded product, and for good reason. This silicone-free leave-in serum is formulated for all hair types and textures. It hydrates, shields against heat and environmental aggressors, and controls frizz for the long term.
Its strength lies in an amino acid base that reinforces the hair fiber from within, nourishing oils (pracaxi, sunflower) for shine and lightness, shea butter for deep hydration, and a French mushroom extract that protects against pollution. Its pH is adjusted to 4.6 — the natural pH of healthy hair. All wrapped in a sophisticated scent of sandalwood, bergamot, vanilla, jasmine and patchouli.
Suitable for: all hair types, applied post-shampoo on damp hair, or as a mid-week refresh on dry hair. Color-safe.
Cake Restorative Scalp Tonic
Cake is one of the rare haircare products to integrate a truly dermo-cosmetic formulation for the scalp. This water-based, non-greasy serum works directly on follicular health through clinically proven actives.
The formula relies on Swiss apple stem cells to protect follicles and prevent hair fall, hydrolyzed white lupin peptides to stimulate microcirculation and strengthen the skin barrier, organic Damascus rose hydrosol to soothe dry and irritated scalps, and Indian Senna seed — a botanical hyaluronic acid alternative that delivers deep hydration. pH 5.5.
Applied with a dropper directly onto the scalp, clean or not, damp or dry. Leaves no greasy residue. Daily use recommended for optimal results.
Suitable for: dry, irritated scalps prone to diffuse hair loss or itching.
Suna Exfoliating Shampoo
Suna is a uniquely designed exfoliating shampoo: salt-free, sulfate-free, enriched with active botanicals to deeply purify the scalp without stripping the fiber. It eliminates flakes, excess sebum and dryness without aggression. Suitable for color-treated hair and reactive scalps.
Rake Styling Balm
Rake is a whipped, weightless styling balm designed to sculpt and define without weighing hair down. It smooths frizz, delivers flexible hold and hydration, with zero residue or build-up. The perfect companion to Milk on damp hair for air-dried and wavy styles.
Ever Recovery Hair Oil
Ever is a lightweight recovery and finishing oil, formulated to repair damaged hair, boost shine and protect against heat. Its texture never weighs down, even on fine hair.
The REVERIE Routine, as Curated by Superskin
The beauty of the REVERIE collection is that it works in synergy without being prescriptive. Here's how to build a complete routine:
CLEANSE: Start with Suna once or twice a week to deeply purify the scalp. A gentle shampoo is sufficient on other days.
SCALP CARE: Apply Cake with the dropper onto clean or unwashed scalp, damp or dry. Massage in and leave. Daily use for compromised scalps.
LEAVE-IN: On damp hair after washing, apply 2 to 4 pumps of Milk from mid-lengths to ends. Adjust the amount to your hair's density and length.
STYLE + FINISH: Follow Milk with Rake on damp hair for waves or air-dried styles. On dry hair, Ever delivers the final shine and softness.
Key Ingredient Glossary
Swiss apple stem cells (Malus domestica): Extracted from a rare Swiss apple variety known for its exceptional longevity. Rich in epigenetic factors, they protect scalp stem cells against aging and support follicular renewal.
Botanical amino acid complex: REVERIE uses a complex of 8 amino acids (alanine, arginine, glycine, histidine, isoleucine, phenylalanine, proline, and more) that mirror the natural protein composition of the hair fiber. They reinforce resistance to breakage and support healthy hair growth.
Pracaxi oil (Pentaclethra macroloba, Organic, Brazil): Rich in behenic acid, this rare Amazonian oil enhances shine and eases detangling on wet hair.
Indian Senna (Cassia angustifolia): A polysaccharide extracted from the seeds of this Ayurvedic plant. Its structure closely resembles hyaluronic acid — it forms a hydrating, plumping film on the scalp, with a repulping efficacy measured at 3x that of HA in in vivo studies.
French mushrooms (Chitosan succinamide, Agaricus bisporus): Protect the hair fiber from pollution particles and deliver a silky-soft sensation.
Hydrolyzed white lupin peptides: Stimulate scalp microcirculation, strengthen the skin barrier and reduce transepidermal water loss by up to 13% according to clinical studies.
Frequently Asked Questions
Are REVERIE products safe for color-treated hair? Yes, entirely. The range is formulated without sulfates, silicones or harsh alcohols. Milk, Cake and Ever are explicitly color-safe.
Where are REVERIE products made? In California, USA. Ingredients are sourced from family-run farms worldwide, but formulation and production take place in California under the direct supervision of founder Garrett Markenson.
Is REVERIE Leaping Bunny certified? Yes. REVERIE holds Leaping Bunny certification — the most rigorous international animal protection standard. No animal testing is conducted on finished products or raw materials.
Are REVERIE products vegan? Yes, the entire range is vegan. No animal derivatives are used in any formula.
Is REVERIE suitable for sensitive scalps? Yes. The absence of artificial fragrance, colorants, sulfates and silicones makes the range particularly well-suited to reactive scalps. Cake is specifically formulated for dry and irritated scalps.
When will I see results with Cake? Most users notice a more comfortable, less dry scalp within the first few weeks. For visible improvements in hair density and quality, allow 6 to 8 weeks of daily use.
Why Superskin Selected REVERIE
REVERIE embodies exactly what Superskin looks for in a haircare brand: genuine founder expertise (Garrett Markenson is an active professional hairstylist, not a beauty entrepreneur), clean formulation without compromise on efficacy, and a minimalist philosophy that cuts straight to what matters.
The brand fills a precise gap in the European market: a clean haircare line that genuinely applies the standards of high-end skincare - clinically proven actives, transparent sourcing, and a focused collection built to last.
