Alima Pure - The Rolls Royce of Mineral Makeup | Superskin
Alima Pure was born in 2004 in Kate O'Brien's attic in Portland, Oregon. No beauty degree, no industry insider. Just a mother who wanted her makeup to reflect her values and her skin. Twenty years later, Alima Pure has become the gold standard in high-end mineral makeup: dozens of foundation shades for every skin tone, only four ingredients, and a finish that makes you forget you're wearing makeup. Proof that you can have it all: performance, purity, and skincare.
What Makes Alima Mure Unique: Formulas of Absolute Purity
Minimal ingredients for maximum impact. Their best-selling Satin Matte foundation contains only four ingredients: mica, titanium dioxide, zinc oxide, and iron oxides. That's it. No preservatives, no additives, no irritants, unlike other mineral makeup brands.
The mineral pigments used are among the purest on the market. Zinc oxide provides natural antimicrobial protection and acts as a physical sunscreen. Iron oxides are mineral pigments derived from purified and oxidized iron. Nothing else. The texture is so fine that it literally melts into the skin, creating an incomparable satin-like, second-skin effect.
What makes Alima Pure so addictive is its stunning finish. The pigments are exceptionally rich. The Satin Matte foundation blurs pores, evens out skin tone, offers buildable coverage from light to medium, and lasts all day without feeling cakey. It has a velvety finish and feels weightless on the skin.
The shades are incredibly accurate. Divided into 5 undertones (Cool, Neutral, Beige, Warm, Olive) to match all skin tones, from the palest to the deepest.
Alima Pure isn't just clean. The brand has been a certified B Corp since 2006, only the second year of this certification's existence. They were the very first makeup brand to achieve this status. To obtain B Corp certification, a company must pass a 300-point audit assessing its social and environmental impact, demonstrate complete transparency across its entire supply chain, and prove that it cares as much about people and the planet as it does about profits.
A member of 1% For The Planet since day one, Alima Pure donates 1% of its gross revenue to environmental organizations. Since 2008, the brand has been 100% carbon neutral, offsetting all of its emissions through Carbonfund. Their headquarters run entirely on renewable energy (solar, wind, biomass, hydro, geothermal).
And what about compacts? They're refillable, with fully recyclable, interchangeable magnetic panels. On average, reusable packaging reduces waste by 95% and has 75% less environmental impact than disposable packaging.
Alima Pure is PETA-certified cruelty-free. No animal testing is conducted on finished products or ingredients, either by the brand or by third parties. Approximately 90% of their products are vegan. The exceptions? The Natural Definition mascara (contains beeswax) and the Cream Concealer (lanolin).
Your skin is sensitive, reactive, prone to acne or rosacea. Conventional formulas irritate you. You're looking for makeup that respects your skin and your values. You want a natural finish, not a mask.
Alima Pure is suitable for all skin tones (really all), all skin types, and all ages. The hypoallergenic formulas are particularly recommended for mature, combination to oily, or problem skin. The satiny matte finish is sublime without drying.
The Story: From Portland's Attic to Clean Beauty Summit
2004. Kate O'Brien is neither a professional makeup artist nor a beauty industry insider. She's a mother and a kindergarten teacher in Portland. She lives an organic lifestyle, eats healthy, but realizes that her makeup doesn't fit at all. She looks for natural alternatives. She finds none that satisfy her. So she goes up to her attic and starts formulating.
The clean beauty landscape in 2004 was barren. No brand was making truly natural, high-performance makeup with a real diversity of shades. Kate set to work with one obsession: to create completely non-toxic cosmetics that enhance without concealing, that reveal instead of masking.
She launched Alima Pure with a range of mineral foundations of unprecedented purity. The success was immediate.
Today, Alima Pure is considered the Rolls Royce of mineral makeup.
Alima Pure's Cult Products on Superskin
The Satin Matte Mineral Foundation — The best-selling foundation
The Satin Matte Mineral Foundation is Alima Pure's best-selling product and one of the most iconic mineral foundations in clean beauty. Four ingredients and a texture so fine it becomes invisible on the skin.
This loose powder foundation offers buildable coverage depending on the application. The formula is hypoallergenic, non-comedogenic, and fragrance-free. The finish is a satiny matte that never feels cakey. It blurs pores, evens out skin tone, and allows the skin to breathe. Zinc oxide provides natural antimicrobial protection and physical SPF.
The shades are divided into 5 undertone families: Cool (for pinkish skin tones), Neutral (for skin tones without pink or golden undertones), Beige (for peachy complexions), Warm (for golden undertones), and Olive (for neutral browns, generally deeper). You're sure to find your match.
Mineral Compact Foundation - The Travel-Friendly Case
The compact mineral foundation with Rosehip Antioxidant Complex is the perfect companion for touch-ups during the day or on the go. This refillable compact foundation offers buildable light to medium coverage with an ultra-silky, velvety matte finish.
The formula is enriched with skin-beneficial ingredients: finely ground rice powder and mica for even application, a rosehip antioxidant complex that protects and revitalizes, hydrating and toning evening primrose oil, nourishing argan oil, soothing aloe vera, and anti-inflammatory calendula and chamomile extracts. It's not just makeup, it's skincare.
The compact is refillable with interchangeable magnetic pans. When your powder is finished, simply order a refill (economical and eco-friendly), remove the old pan, and clip on the new one. Practical, luxurious, and responsible. Available in 15 shades to match most skin tones.
Ideal for dry to normal skin (very oily skin will prefer Satin Mat), this powder literally melts into the skin, the coverage remains light and leaves a bare skin feeling.
FAQ - Frequently Asked Questions about Alima Pure
Is Alima Pure suitable for sensitive and acne-prone skin?
Absolutely. It's actually one of the most recommended brands for problem skin. The hypoallergenic, non-comedogenic, fragrance-free, and irritant-free formulas are perfect for sensitive, reactive, acne-prone, or rosacea-prone skin. The mineral foundation allows the skin to breathe, and zinc oxide has natural antimicrobial properties.
Does mineral makeup give a powdery finish?
Not with Alima Pure. The texture is so fine it melts into the skin. The finish is satiny matte. The secret: exceptionally pure pigments, ground ultra-finely. With the right application technique (circular movements that warm the pigment) and the Alima Pure foundation brush, the result is natural and second-skin.
How long does foundation last?
The Satin Matte Foundation lasts all day without touch-ups. Alima Pure's staying power is exceptional.
Superskin Review
Because Alima Pure embodies exactly what we stand for: a clear vision, skincare and a magnificent result.
The formulas are exceptionally pure. Four ingredients for this best-selling foundation, compared to at least fifteen for its mineral competitors. Exceptional pigments, an imperceptible texture, and a stunning finish.
And the results: a unified, natural, radiant complexion. Customers who have been repurchasing the same product for years. Alima Pure proves that you can create high-performance, luxury makeup without compromising on values.
