Hello Tomato - Water-Based Nail Polish | Natural Manicure on Superskin
Hello Tomato is revolutionizing manicures with the first all-water-based luxury nail polish. Created in 2021 by Sylvia Santosa for hypersensitive skin, this Californian brand offers vibrant, high-shine colors that are odorless, toxin-free, and irritant-free. Its unique formula lasts up to 5 days and is removed with isopropyl alcohol. Say goodbye to harsh fumes and skin reactions. Hello Tomato proves that performance and extreme tolerance can coexist. Clean beauty, at your fingertips.
What Makes Hello Tomato Unique: The Water-Based Nail Polish Revolution
Hello Tomato has invented a new category of nail polish: water-based, zero-irritant luxury. While traditional polishes and even so-called "10-free" formulas still contain acetates (Ethyl and Butyl Acetate) that irritate nails, skin, and eyes, Hello Tomato has rethought everything from the ground up. Water becomes the main ingredient. The result? A pioneering, completely odorless formula that eliminates the toxic fumes responsible for headaches, nausea, and allergic reactions. It's the first nail polish you can apply in bed without disturbing anyone, in a closed bedroom, even during pregnancy or if you have asthma.
The technology behind this innovation is based on years of development with chemists to create a water-based formula that delivers vibrant color saturation, optimal consistency, and professional durability. Polyurethane-1 replaces traditional resins, hyaluronic acid hydrates nails during application, and only certified non-toxic pigments provide the color. The fan brush allows for precise application. The flat cap rests on surfaces during the manicure. Every detail is designed for the best manicure experience.
Hello Tomato excludes all irritants: formaldehyde, toluene, DBP, camphor, rosin, acetates, phthalates, parabens, synthetic fragrances, and harsh preservatives. The brand goes even further by guaranteeing a 100% vegan formula: no animal-derived pigments (no fish guanine, no carmine), and never tested on animals. Removal is achieved without acetone, which can damage nails, simply with isopropyl alcohol or the brand's own removal gel. This gentle approach preserves nail health in the long term.
The Story of Hello Tomato: Born Out of Medical Necessity
In 2021, Sylvia Santosa launched Hello Tomato after years of personal frustration. Hypersensitive to toxins since childhood, she had gradually eliminated harsh chemicals from her life: hair bleach, synthetic dyes, eyelash glues, and conventional household cleaners. But nail polish remained an insurmountable challenge. Each application triggered swollen eyelids, rashes, and fungal infections. Even polishes marketed as "non-toxic" and "10-free" still contained enough acetates to cause reactions.
Sylvia tried dozens of clean nail polish brands without success. She realized she wasn't alone in this predicament. Thousands of women had given up on nail polish altogether due to the lack of a truly acceptable alternative. Rather than give up, she decided to create the solution herself. She collaborated with specialist chemists to develop a revolutionary water-based formula that performed like a professional polish. The development process was time-consuming: color saturation, viscosity, adhesion, shine, wear—every parameter had to be optimized without resorting to traditional solvents.
April 2021: Hello Tomato is officially launched. The name evokes the joyful simplicity of a universal, generous, and vibrant fruit-vegetable. The signature color "Tomato," a bright red inspired by juicy tomatoes, instantly becomes a cult favorite. Testimonials pour in from customers who hadn't worn nail polish in years and are rediscovering the pleasure of a fearless at-home manicure.
Hello Tomato Cult Shades at Superskin
Tomato - The Iconic Signature Red
The color that started it all. This vibrant, luminous red is inspired by juicy tomatoes and captures the essence of "very French"—sophisticated, timeless, and bold. It's the brand's bestseller, the one that converted thousands of users to water-based nail polish. The mirror-like shine rivals professional gel formulas. The exceptional wear (3 to 5 days with a top coat) proves that clean doesn't have to mean compromise.
Flamingo - The Delicate Pink Peach
A soft peach with rosy undertones, inspired by flamingo feathers. This shade offers sophistication and softness without being blandly nude. It suits all skin tones, visually lengthens fingers, and is perfect for both the office and evenings out. The silky sheen provides a luxurious finish. For those seeking understated elegance without sacrificing personality.
Pomegranate - The Winter Vampy Red
A bold, deep red that exudes dramatic sophistication and mystery. Less traditional than a classic red, richer than a burgundy, it evokes nocturnal elegance and festive evenings. Ideal for the colder months, special occasions, or simply for those who dare to be bold every day. A modern alternative to red that appeals to lovers of intense hues.
Top Coat - Mirror Shine Sealer
Essential for maximizing the hold and shine of any Hello Tomato manicure. This clear, water-based top coat seals in color, protects against chipping, and extends wear for up to 5 days. Its ultra-glossy formula creates a professional gel effect without a UV lamp. It dries quickly (5 minutes), won't yellow, and remains flexible to prevent cracking. Compatible with any color in the range. The non-negotiable finishing touch for a flawless manicure.
Frequently Asked Questions about Hello Tomato
Are Hello Tomato nail polishes suitable for sensitive and allergic skin?
Absolutely. Hello Tomato was specifically developed for people who are hypersensitive to traditional nail polish. The water-based formula eliminates the major irritants (ethyl and butyl acetates, formaldehyde, toluene, DBP) responsible for allergic reactions, contact dermatitis, eye swelling, and breathing problems. Users suffering from asthma, onycholysis, recurrent fungal infections, or multiple chemical sensitivities can finally wear nail polish without triggering symptoms.
Removal is done with isopropyl alcohol (minimum 70%) or Hello Tomato nail polish remover gel. Soak a cotton ball with alcohol, apply it to the nail for 30 seconds, then gently wipe it off. For the nail polish remover gel, apply it to the polish, wait 30 seconds, then remove it with a cotton ball. This gentle method preserves the integrity of the nail, unlike acetone, which dehydrates and weakens it. Clean your nails with alcohol before the next application.
How long does Hello Tomato nail polish last?
Lasts between 3 and 5 days with proper application and a top coat. Longevity depends on nail preparation (filing, buffing), the number of coats (2 to 3 thin coats recommended), the use of a top coat, and daily activities. Avoid prolonged contact with water during the first hour. Note: hand sanitizers gradually dissolve water-based nail polish—washing your hands with soap is recommended.
Is Hello Tomato vegan and cruelty-free?
Yes, absolutely. No animal-derived ingredients are used in the formula (unlike some traditional nail polishes that use fish guanine or cochineal carmine). No animal testing is conducted at any stage—formulation, ingredients, or finished product. Hello Tomato is committed to ethical and responsible beauty without compromising on quality.
Can Hello Tomato be used during pregnancy or breastfeeding?
Hello Tomato is an excellent option for pregnant and breastfeeding women who want to avoid exposure to the toxic solvents and irritating fumes of conventional nail polishes. The water-based, odorless formula, free of phthalates, toluene, and formaldehyde, eliminates the risks associated with inhaling VOCs (volatile organic compounds). It can be applied in unventilated areas without risk to the baby.
Why is water-based nail polish less common?
The technology is complex and expensive to develop. Traditional varnishes based on organic solvents naturally offer shine, adhesion, and quick drying. Replicating this performance with a water base requires years of R&D and specific ingredients (high-performance polyurethanes, optimized pigment dispersions). Hello Tomato has invested heavily to create the first truly high-performance luxury formula. This is why the brand remains a pioneer in this segment.
How to maximize the longevity of nail polish?
Prepare nails by carefully filing and lightly buffing to create a smooth surface. Apply thin coats (2 to 3) rather than one thick coat, allowing 1 minute of drying time between each. Paint the free edge of the nail to seal the edges. Always finish with Hello Tomato top coat. Avoid water for the first hour. Ideally, apply in the evening before bed for optimal natural drying overnight.
Superskin Review
Hello Tomato is revolutionizing manicures with luxurious, water-based, non-irritating, high-shine polishes. Designed for sensitive skin, they deliver vibrant colors and professional wear without odor or toxins. Rediscover the pleasure of a clean and effective at-home manicure.
