Agent Nateur — Clean Beauty High Performance | Superskin
Agent Nateur is a Californian clean cosmetics brand that combines scientific performance with natural formulation. Founded in 2015 by Jena Covello in Los Angeles, the brand formulates its products between France (Grasse and Paris) and California, emphasizing superior ingredient quality and unparalleled product effectiveness.
The Agent Nateur Philosophy: Excellence Without Compromise
Premium Ingredients & Formulation
At Agent Nateur, every treatment is designed to deliver visible results. Our skincare routines are a luxurious experience that pampers the skin while effectively combating the signs of aging.
The active ingredients are rigorously clinically tested to guarantee their potency and safety. Each formula is packed with 100% natural vitamins, minerals, oils, and plant extracts, sourced from the best suppliers, without compromising on quality.
Each ingredient is rigorously sourced - from Bulgarian rose to Japanese rice, via lavender from Provence - to guarantee optimal absorption to deliver maximum performance, while respecting your skin and the planet.
The range addresses various issues: deep hydration (dry skin), anti-aging action (mature skin), soothing (sensitive and redness-prone skin), radiance and evenness of complexion.
Discover uncompromising beauty. Agent Nateur: pure effectiveness, undiluted.
Verified Certifications and Commitments
Agent Nateur skincare revitalizes and protects the skin without exposing the body to toxins or controversial chemicals. All products are organic or made with wild-harvested ingredients, cruelty-free, Ecocert certified, and partially vegan, embodying our commitment to responsible and sustainable beauty.
All Agent Nateur products are formulated without aluminum, parabens, sulfates, silicones, GMOs, soy, petroleum derivatives, and synthetic fragrances. This approach reflects a commitment to transparency regarding endocrine disruptors and their impact on hormonal health.
Clinical Efficacy and Results
Agent Nateur formulas incorporate clinically tested active ingredients and optimal concentrations for measurable results. The calcium ketogluconate used in the serums has been clinically studied, demonstrating its action on fine lines and skin elasticity. Sodium ascorbyl phosphate offers superior bioavailability and exceptional stability compared to other forms of vitamin C.
Our clients report a brighter, more even complexion within the first few weeks of using Agent Nateur skincare, a visible reduction in redness, and tightened pores. The Holi (Mane) supplement shows results on the quality of hair, skin, and nails after three months of regular use.
The Story of Agent Nateur: From Personal Necessity to Cult Brand
Agent Nateur was born from its founder's personal health journey. Diagnosed with endometriosis at 23 and then adenomyosis at 34, Jena Covello discovered that the aluminum in conventional deodorants acts as an endocrine disruptor, mimicking estrogen in the body. In 2014, she decided to formulate her own natural deodorant in her Los Angeles kitchen.
The first product, Holi (Stick), was officially launched in 2015. To further develop her formulation skills, Jena Covello enrolled at the Grasse School of Natural Cosmetics and Perfumery, where she learned to source the finest European active ingredients. In 2016, she formulated Holi (Oil) in Paris, gradually expanding her range to include a complete line of face, body, and hair care products, as well as dietary supplements.
Agent Nateur's Flagship Products
Holi (Mane) — Marine Collagen Dietary Supplement for Hair, Skin and Nails
Discover Holi (Mane), Agent Nateur's essential and best-selling supplement that reinvents beauty from within. A true concentrate of marine collagen, it combines four types of collagen (I, II, III, and IV) sourced from wild-caught, non-GMO, and kosher fish, along with pearl powder and over 30 essential minerals and trace elements. The result? Visibly firmer, more radiant, wrinkle-free skin, stronger hair with less breakage, and more resilient nails.
Developed with renowned functional physician Dr. Will Cole, Holi (Mane) works deep down to stimulate natural collagen production and boost internal antioxidants like glutathione and superoxide dismutase. Its neutral, odorless texture blends easily into all your favorite drinks: smoothies, juices, matcha, or coffee, making it easy to incorporate this beauty ritual into your daily routine.
Why we love it: A clean, effective, and scientifically designed formula for visible results after just 3 months of daily use. Your skin regains radiance and firmness, your hair gains density, and your nails become stronger.
Holi (Stick) — Natural Aluminum-Free Deodorant
Holi (Stick) is the deodorant that launched Agent Nateur's clean revolution. Formulated without aluminum, parabens, or synthetic fragrances, it effectively neutralizes odors while respecting your skin's microbiome. Its melting texture glides onto the skin, nourishing and protecting naturally all day long, without leaving white marks.
This premium formula combines plant oils and rich butters (coconut oil, avocado butter) for a gentle yet powerful action, and beeswax to protect and soothe underarms. It is available in 5 fragrances: Cap d'Antibes, Honoré Rosé, Tarte Tropézienne, Ambroxan Cloud, and Blackburn.
Why we love it: A clean and effective deodorant that replaces all conventional antiperspirants, without compromising on performance or comfort, and leaves skin beautifully scented. Ideal for sensitive skin and for a successful transition to natural products.
Holi (Trinity) — Three-Step Healing System
Holi (Trinity) is Agent Nateur's signature facial ritual, designed to simplify and maximize the effectiveness of your skincare routine. Composed of three complementary products – Holi (Water), Holi (C), and Holi (Oil) – it exfoliates, hydrates, protects, and deeply nourishes the skin.
Holi (Water) is a serum essence enriched with pearl and pitaya powder, gently exfoliating with fruit enzymes and soothing redness with cucumber and lavender water. Holi (C) is pure vitamin C powder (sodium ascorbyl phosphate) combined with patented calcium ketogluconate, which evens skin tone and stimulates collagen production. Holi (Oil) is an anti-aging serum rich in rice bran oil, rosehip oil, and organic helichrysum, to brighten, nourish, and reduce wrinkles and dark spots.
Why we love it: A complete routine that combines antioxidant protection, hydration, and skin regeneration, with visible results from the first few weeks. The synergy of the three products transforms the skin: radiance, firmness, and immediate comfort.
To learn more: Discover our complete guide onthe Holi(c) and Holi(water) duo"
FAQ - Frequently Asked Questions about Agent Nateur
Are Agent Nateur products suitable for sensitive skin?
Yes. Agent Nateur formulates its products to be compatible with sensitive and reactive skin. Ecocert organic certification guarantees gentle formulas. All formulas exclude synthetic fragrances and common allergens. Active ingredients are selected for their skin tolerance.
Where are Agent Nateur products formulated and manufactured?
The products are formulated between Grasse (France), Paris, and Los Angeles. Founder Jena Covello, trained at the Grasse School of Natural Cosmetics and Perfumery, sources active ingredients from French, German, Swiss, and Bulgarian suppliers. The final formulations are created between France and California, combining European expertise in ingredients with American clean innovation.
Is Agent Nateur certified cruelty-free?
Yes. Agent Nateur holds PETA's cruelty-free certification. The brand does not conduct any animal testing, either on finished products or raw materials, and does not use any third parties to carry out these tests.
Which Agent Nateur products are vegan?
A selection of Agent Nateur products is entirely vegan: Holi (Stick) Sensitive, Holi (Oil), Holi (C), Holi (Body), Holi (Glow), Holi (Skin), and Holi (Sex). Other formulas may contain beeswax, organic honey, or marine collagen. The vegan status of each product is clearly indicated on the brand's official website.
Who are Agent Nateur products aimed at?
Agent Nateur caters to those seeking high-performance natural cosmetics. The range is particularly suited to those who want visible results with transparent ingredients and to those who wish to combat premature aging and achieve perfect skin. The products are suitable for all skin types and age groups.
How long does it take to see results with Holi (Mane)?
The first effects generally appear after 3 to 4 weeks of regular daily use: stronger hair, reduced hair loss, brighter skin, and stronger nails. For optimal and lasting results, continuous use for a minimum of 3 months is recommended.
Why Superskin loves Agent Nateur
Superskin selected Agent Nateur for its rigorous approach to clean formulation. The brand ticks all the boxes: clinically proven organic ingredients, the best active ingredients available on the market, and the founder's expertise and natural talent.
Agent Nateur stands out for its concentrations of active ingredients that exceed market standards, its unique approach combining expertise and innovation, and its comprehensive range covering face, body care and food supplements.
