The founder of Soapwalla, the cult brand of natural deodorants, answered our questions.
WHAT WAS YOUR MOTIVATION FOR LAUNCHING SOAPWALLA?
My motivation was born out of necessity! I suffer from lupus, an autoimmune disease that can manifest in many ways. Like others with lupus, I experience terrible rashes, hives, and terribly irritated patches. At the worst times, I could barely use water on my skin without it irritating me. Soapwalla was born late one night after months of fruitless searching for face and body products that wouldn't worsen my skin problems. I tried everything I could find on the market and finally decided to start making my own products, as healthy and nourishing as possible. The product line grew from there.
WHAT IS YOUR SKIN TYPE?
I have very sensitive skin, partly due to my autoimmune disease. My skin doesn't tolerate harsh or highly active ingredients well.
WHAT IS YOUR DAILY ROUTINE? WEEKLY ROUTINE?
Every morning, I gently apply the Hydrating Facial Toning Mist to my face, neck, and décolleté, followed by the Facial Repair Serum . I then apply The Balm , a concentrated repairing balm, under my eyes and around my lips. If I'm going out, I also apply a thin layer of sunscreen.
Every evening, I wash my face and neck with the Shea Butter and Eucalyptus Soap, then apply the Hydrating Facial Toning Mist and the Repairing Face Serum . If my skin is dry or if I've been exposed to the elements all day, I also apply a thin layer of The Balm to my entire face and neck.
Two to three times a week, I also apply the Phosphorescent Mask for 10 to 15 minutes.
WHAT ARE YOUR FAVORITE BEAUTY INGREDIENTS?
There are so many! But I particularly like Jojoba, Prickly Pear Oil, and a very good lavender essential oil.
WHY ARE NATURAL AND ORGANIC IMPORTANT FOR YOUR BRAND?
I find that natural ingredients can work just as well, if not better, than synthetic ones. And I love working with living things that change with the seasons, that smell slightly different depending on where in the world they were grown, and that work together in ways that are sometimes unpredictable and magical. I also love the fact that when we work responsibly and mindfully with natural ingredients, we leave very little footprint on the planet.
WHAT DO YOU DO IF YOU HAVE A PIMPLE?
I create a custom spot treatment that I apply to pimples as soon as I see them appear. Generally, this treatment stops them in their tracks!
ARE YOU CONCERNED ABOUT ANTIGE?
I'm not worried. I want to take care of my skin so it can continue to take care of me for the rest of my life (laughs). But having a chronic illness has really helped me put my personal beliefs into perspective. I'm not bothered by fine lines or a few gray hairs. I've worked hard and I've earned them :) I protect my skin from sun damage, I try to eat well and drink plenty of water. I want my skin to be healthy and resilient.
WHAT IS YOUR FAVORITE SOAPWALLA PRODUCT?
Ahh! It's so difficult - it's like choosing a favorite child! But the product I absolutely cannot live without is our Repairing Face Serum .
DO YOU USE BEAUTY TOOLS?
Not really. I have a gua sha that I use from time to time when I remember. But I'm not the best at remembering to use it!
WHAT DO YOU USE FOR YOUR BODY?
I use the deodorants, of course (I use them all; I like to alternate between the four scents). I also use the Luxurious Body Oil . Once a week, I exfoliate my body with our Almond Luxe Body Polish Scrub . It smells amazing! I love taking baths, so I also use our four Bath Salts in my evening bath rituals.
DO YOU HAVE ANY BEAUTY TIPS?
Drink plenty of water and laughter is a great way to relieve stress!
CAN YOU GIVE US A HOMEMADE BEAUTY RECIPE?
Yes! I have a great face mask: 1/2 an overripe avocado, well mashed (it's the perfect recipe for that sad, bruised avocado sitting on your counter right now). 2 tablespoons of plain yogurt (I like coconut yogurt, but any plain yogurt will do). Mix well, then apply to a clean face, neck, and décolleté using gentle, upward strokes. Leave on for 15 minutes. Rinse with lukewarm water and then apply your favorite Soapwalla toner and facial repair serum. Can be used 2-3 times a week. If you have any leftovers, add a pinch of salt and eat them with chips!
WHAT DIETARY SUPPLEMENTS DO YOU TAKE?
I take vitamin C, D3/K2, and glutathione daily. I also take triphala and a trio of Ayurvedic herbs every day.
WHAT ARE YOUR FAVORITE BEAUTY FOODS?
I LOVE, LOVE, LOVE fruit. I eat pretty much all kinds of fruit. I'm particularly obsessed with blueberries, nectarines, mangoes, and papayas. They're my favorite beauty foods.