RMS Beauty — Organic Makeup | Superskin
RMS Beauty delivers on its promise of makeup that nourishes as much as it enhances. Founded in New York in 2009, the brand revolutionized the industry with its cream formulas based on raw and organic ingredients. Melting textures that reveal a radiance from within, never a made-up finish. RMS Beauty is skincare.
What Makes RMS Beauty Unique: Living Makeup with Raw Ingredients
RMS Beauty embodies a radical philosophy: using ingredients in their natural, raw, and food-grade state. Rose-Marie Swift, a legendary makeup artist for over 30 years, created the brand after discovering toxic levels of heavy metals in her blood. This realization spurred her to revolutionize makeup. Every RMS formula prioritizes raw ingredients, unheated and unprocessed, to preserve their vital and regenerative properties. Cold-pressed organic coconut oil, unrefined shea butter, wild buriti oil from the Amazon: active ingredients that heal as they beautify.
RMS formulas are transforming the way we approach makeup. Say goodbye to dry mineral powders and hello to creamy formulas that melt into the skin. The Living Luminizer delivers a translucent glow without glitter or a greasy feel. Lip2Cheek colors lips and cheeks with a buildable shade that lasts all day. Un Cover-Up conceals imperfections while intensely hydrating. The textures are sensorial, almost therapeutic. No synthetic fragrances: only the natural aromas of organic ingredients delicately scent the products. The sensory experience is pure, authentic, and comforting.
RMS Beauty caters to those seeking uncompromising makeup. Professionals adore the versatility of the products and their exceptional hold, whether for photoshoots or on the red carpet. Supermodels like Gisele, Miranda Kerr, and Adriana Lima have been wearing them for over a decade. The philosophy: less is more, with multi-purpose essentials. The results? Luminous, breathable skin, a unified complexion without a mask-like effect, and a natural radiance that enhances rather than conceals. Makeup that transforms beauty into a skincare ritual.
The Story of RMS Beauty: From Toxicity to the Clean Movement
The story begins with a shock. In the late 1990s, Rose-Marie Swift, a star makeup artist who collaborated with Vogue and iconic photographers like Annie Leibovitz, fell ill. Insomnia, panic attacks, immune problems. No medical diagnosis. A thorough analysis revealed alarming levels of aluminum, mercury, cadmium, and pesticides in her blood. The technician asked her if she worked in the cosmetics industry. The realization hit her hard: the products she applied daily were making her sick.
In 2004, Rose-Marie launched Beauty Truth, a website exposing toxic ingredients in cosmetics. Women flocked to it, asking for recommendations. But she couldn't find any brands to suggest. After years of intensive research, she formulated her own cream cosmetics using raw, organic ingredients. In 2009, she partnered with manufacturing expert Elaine Sack and launched RMS Beauty.
Cult RMS Beauty Products at Superskin
Living Luminizer: The Iconic Radiance
The best-selling highlighter that revolutionized skincare. This luminous cream delivers a delicate, inner-looking glow without ever appearing artificial. The melting texture blends seamlessly with the skin rather than remaining on the surface. No glitter, no greasy residue, just a natural luminosity that catches the light. Organic coconut oil and vitamin E nourish while subtle pigments delicately sculpt the features.
Its versatility is legendary: on the cheekbones to lift, in the inner corner of the eye to open up the gaze, on the Cupid's bow to plump, even on the shoulders! A pea-sized amount is all you need. Universally flattering on all skin tones.
"A" Cover-Up - The Nourishing Concealer
The cult-favorite concealer that doubles as foundation for minimalists. Its creamy, non-greasy formula offers buildable coverage that miraculously adapts to your skin tone. Organic cocoa butter intensely hydrates, while antioxidants protect. Unlike traditional concealers that accentuate fine lines, this one blurs them thanks to its nourishing properties.
Used by Rose-Marie on all the supermodels, this product transforms the complexion in seconds. It conceals dark circles, redness, and imperfections while allowing the skin to breathe. The texture blends in completely, like an improved second skin.
Lip2Cheek - The Multi-Purpose Buame
The product that revolutionized multitasking. This pigmented cream colors cheeks and lips with the same intensity and staying power. Wild buriti oil from Brazil, rich in vitamins and carotenoids, provides powerful antioxidant protection. Shea butter and organic cocoa deeply moisturize. Each shade is ultra-concentrated: one touch for a sheer effect, two for a natural flush, three for maximum intensity.
The buildable formula allows you to control the intensity without ever looking overdone. On the lips, it provides a comfortable, semi-matte finish that lasts for hours. On the cheeks, it creates a natural flush that enhances the cheekbones. The shades range from peachy nude to deep red, all designed to flatter every skin tone. An absolute must-have for your makeup bag!
Frequently Asked Questions about RMS Beauty
Are RMS Beauty products suitable for sensitive skin?
Absolutely. RMS Beauty uses raw, food-grade, non-irritating, and hypoallergenic ingredients. The formulas are free of synthetic fragrances, parabens, sulfates, and other harsh agents. Rose-Marie created the brand after discovering her own chemical sensitivity. The products are non-comedogenic and suitable even for reactive skin. The moisturizing cream texture soothes rather than irritates. Thousands of users with eczema or rosacea attest to their exceptional tolerability.
Is RMS Beauty cruelty-free and vegan?
RMS Beauty is 100% cruelty-free and PETA-certified. No product or ingredient is tested on animals at any stage. Suppliers also adhere to this strict policy. Regarding vegan status: some products contain certified organic beeswax, ethically sourced. RMS offers a wide range of 100% vegan products because Rose-Marie is a committed activist against animal cruelty.
Who are RMS Beauty products aimed at?
RMS Beauty caters to discerning clean beauty enthusiasts who refuse to compromise. Professionals love the performance and versatility. Purists appreciate complete transparency about ingredients. Minimalists favor multi-purpose essentials. Whether you're a makeup novice or a seasoned expert, RMS offers intuitive products that enhance natural beauty. Age is no barrier: the nourishing formulas are suitable for both young and mature skin.
Can RMS Beauty products be mixed together?
Absolutely, it's even encouraged! Rose-Marie designed the entire range to be mixable. Blend the Living Luminizer with your foundation for a glowing effect. Layer different shades of Lip2Cheek to create your own unique look. The RMS approach encourages creativity and personalization. On set, Rose-Marie is constantly mixing products to achieve the perfect effect.
Superskin Review
RMS Beauty embodies what we're looking for: absolute integrity without sacrificing performance. What appeals to us? The approach that places skincare and color on equal footing. Professional versatility that transforms each product into a smart, multi-purpose tool.
