The Interview – Julie Elliott, Founder of In Fiore

My first motivation for launching In Fiore was to awaken awareness. In 1999, I noticed that there were not enough products available that celebrated the beauty and purity of natural floral ingredients. I wanted to introduce these ingredients into the luxury sector, allowing people to experience their benefits beyond the physical senses.

I have normal skin.

In the morning, I begin with meditation, followed by lymphatic protocols and exercise. I also incorporate hydrotherapy and take care of my skin and body. In the evening, I enjoy a relaxing bath and the 4-2-4 skincare program, which I adapt depending on my skin’s needs. Most of my treatments are performed at night.

Calendula and the bioenergy of fragrance.

For me, the importance of natural and organic ingredients lies in their resonance with the energy of nature, allowing their true essence to shine through in our products.

Over-treating the skin and not understanding your skin type are among the biggest skincare mistakes.

When I have a pimple, I treat and nourish it with the Fleur Vibrante Balm Visage Concentré.

No, I accept the aging process. At 59, I feel more confident than I did at 39.

If I had to choose just one, it would be the Calendula Solution Botanique.

Absolutely! Staying hydrated by drinking 2 to 3 liters of water is essential. I also like to use Analemma to create structured water, along with lymphatic practices and intermittent fasting. Together, these practices work wonders for the skin and overall health.

Although detox recipes are personalized, I personally focus on integrating drainage remedies and modalities into my daily life. I find lymphatic practices, pure water, organic vegetables, proteins, and healthy fats very beneficial. One of my favorite recipes is a vegetable broth, chilled in the refrigerator and used to prepare a cold avocado soup, drizzled with olive oil and a pinch of sea salt. It’s not only delicious but also rich in minerals and healthy fats.

Supplements depend on each individual’s needs. For me, the basic supplements include vitamins A, E, C, K2, the B complex, NAC, glutathione, magnesium, and systemic enzymes. Additionally, I take shilajit, which I consider part of my plant-based regimen and keep on hand in my personal apothecary.

Aside from water, at my age I prioritize clean proteins and healthy fats such as grass-fed butter and ghee, cocoa butter, dark chocolate, and avocado. I incorporate a combination of these foods into every meal.

Directly inspired by ancestral Asian beauty rituals, the In Fiore 4-2-4 technique represents much more than simple cleansing. A true pillar of the brand, this three-step purification method was designed to rebalance, tone, and enhance the texture of every skin type.

This protocol acts like a daily rejuvenation treatment: deep oil massage drains lymph, stimulates microcirculation, and strengthens the skin barrier against external aggressions. By practicing this gesture every day, you promote cellular regeneration and maintain optimal hydration while freeing the skin from environmental toxins.

STEP 1: OIL MASSAGE (4 MINUTES)

Begin by gently massaging your face, neck, and décolleté with Lustra - Illuminating Cleansing Essence. These four minutes allow the active ingredients to penetrate deeply, dissolving impurities while plumping the tissues.

STEP 2: TREATMENT EMULSION (2 MINUTES)

Next, layer the Treate Gentle Cleansing Emulsion. Massage for an additional two minutes: this phase binds the oils without ever irritating the epidermis or disrupting its physiological pH. It is the secret to a gentle and soothing cleanse.

STEP 3: THE DOUBLE RINSE (4 MINUTES)

Finish with a thermal contrast to awaken radiance. First rinse with warm water for two minutes to remove residues, then conclude with two minutes of cold water. This thermal shock instantly revitalizes the skin and tightens pores for a perfectly smooth finish.