Agent Nateur - High-Performance Clean Beauty | Superskin
Agent Nateur is a Californian clean beauty brand that combines scientific performance with natural formulation. Founded in 2015 by Jena Covello in Los Angeles, the brand formulates its products between France (Grasse and Paris) and California, emphasizing superior ingredient quality and unprecedented product efficacy.
The Agent Nateur Philosophy: Excellence Without Compromise
Superior Quality Ingredients & Formulation
At Agent Nateur, every treatment is designed to deliver visible results. Skincare routines are a luxurious experience that pampers the skin while acting effectively against signs of aging.
The active ingredients are rigorously clinically tested to ensure their potency and safety. Each formula is packed with 100% natural vitamins, minerals, oils, and plant extracts, sourced from the best suppliers without compromising on quality.
Each ingredient is sourced with rigor—from Bulgarian rose to Japanese rice, including lavender from Provence—to ensure optimal absorption for maximum performance, all while respecting your skin and the planet.
The range addresses various concerns: deep hydration (dry skin), anti-aging action (mature skin), soothing (sensitive and redness-prone skin), radiance, and complexion uniformity.
Discover beauty without compromise. Agent Nateur: pure efficacy, undiluted.
Certifications and Verified Commitments
Agent Nateur skincare revitalizes and protects the skin without exposing the body to toxins or controversial chemicals. All products are organic or wild-crafted, cruelty-free, Ecocert certified, and partially vegan, embodying our commitment to responsible and sustainable beauty.
All Agent Nateur products are formulated without aluminum, parabens, sulfates, silicones, GMOs, soy, petroleum derivatives, and synthetic fragrances. This approach meets a demand for transparency regarding endocrine disruptors and their impact on hormonal health.
Clinical Efficacy and Results
Agent Nateur formulas integrate clinically tested actives and optimal concentrations for measurable results. The calcium ketogluconate used in the serums has been the subject of clinical studies demonstrating its action on fine lines and skin elasticity. Sodium ascorbyl phosphate offers superior bioavailability and exceptional stability compared to other forms of Vitamin C.
Our clients report a brighter and more unified complexion from the very first weeks of using Agent Nateur skincare, a visible reduction in redness, and tightened pores. The Holi (Mane) supplement shows results on the quality of hair, skin, and nails after three months of regular use.
The Agent Nateur Story: From Personal Necessity to Cult Brand
Agent Nateur was born from its founder's personal health journey. Diagnosed with endometriosis at 23 and adenomyosis at 34, Jena Covello discovered that the aluminum present in classic deodorants acts as an endocrine disruptor, mimicking estrogen in the body. In 2014, she decided to formulate her own natural deodorant in her Los Angeles kitchen.
The first product, Holi (Stick), was officially launched in 2015. To deepen her formulation skills, Jena Covello enrolled in the school of natural cosmetics and perfumery in Grasse, where she learned to source the best European actives. In 2016, she formulated Holi (Oil) in Paris, gradually developing a complete range of face, body, hair care, and dietary supplements.
Discover our interview with Jena Covello, the creator of Agent Nateur, in our features.
Agent Nateur Hero Products
Holi (Mane) - Marine Collagen Supplement for Hair, Skin, and Nails
Discover Holi (Mane), the must-have best-seller supplement from Agent Nateur that reinvents beauty from within. A true concentrate of marine collagen, it combines four types of collagen (I, II, III, and IV) from wild-caught, non-GMO, and kosher fish, combined with pearl powder and over 30 essential minerals and trace elements. Result? Visibly firmer and luminous wrinkle-free skin, strengthened hair with less shedding, and more resistant nails.
Developed with Dr. Will Cole, a renowned functional medicine doctor, Holi (Mane) acts deeply to stimulate natural collagen production and boost internal antioxidants like glutathione and superoxide dismutase. Its neutral, odorless texture blends easily into all your favorite drinks: smoothie, juice, matcha, or coffee, for easy integration of this beauty ritual into your daily life.
Why we love it: A clean, high-performance formula scientifically designed for visible results after just 3 months of daily use. Your skin regains radiance and firmness, your hair gains density, and your nails become stronger.
Holi (Stick) - Aluminum-Free Natural Deodorant
Holi (Stick) is the deodorant that launched Agent Nateur’s clean revolution. Formulated without aluminum, parabens, or synthetic fragrances, it effectively neutralizes odors while respecting your skin's microbiome. Its melting texture glides onto the skin, naturally nourishing and protecting throughout the day without leaving white marks.
This premium formula combines plant oils and rich butters (coconut oil, avocado butter) for gentle yet powerful action, and beeswax to protect and soothe underarms. It is available in 5 scents: Cap d’Antibes, Honoré Rosé, Tarte Tropézienne, Ambroxan Cloud, and Blackburn.
Why we love it: A clean and effective deodorant that replaces all conventional antiperspirants, without compromising on performance or comfort, and beautifully scents the skin. Ideal for sensitive skin and for a successful transition to natural products.
Holi (Trinity) - Three-Step Skincare System
Holi (Trinity) is Agent Nateur’s signature facial ritual, designed to simplify and maximize the efficacy of your skincare routine. Composed of three complementary products—Holi (Water), Holi (C), and Holi (Oil)—it exfoliates, hydrates, protects, and nourishes the skin in depth.
- Holi (Water) is a serum essence enriched with pearl powder and pitaya, gently exfoliating thanks to fruit enzymes and soothing redness with cucumber and lavender water.
- Holi (C) is pure Vitamin C powder (sodium ascorbyl phosphate) combined with patented calcium ketogluconate, which evens out the complexion and stimulates collagen production.
- Holi (Oil) is an anti-aging serum rich in rice bran oil, rosehip oil, and organic helichrysum, to illuminate, nourish, and reduce wrinkles and dark spots.
Why we love it: A complete routine that combines antioxidant protection, hydration, and skin regeneration, with visible results from the very first weeks. The synergy of the three products transforms the skin: radiance, firmness, and immediate comfort.
To go further: Discover our complete guide on the Holi(c) and Holi(water) duo.
The Agent Nateur Routines
The Agent Nateur routine is designed to offer incomparable radiance while respecting the delicate balance of the cutaneous ecosystem. It is suitable for all skin types.
CLEANSING
- Morning: A simple rinse with water or a cotton pad soaked in Holi (Water) to wake up the skin.
If you have combination to oily skin, you can use Acid(wash). Lactic acid is perfect here as it deep cleans pores and exfoliates dead cells that cause blemishes, without stripping the skin. - Evening: Double Cleansing
TONER
- Morning and evening: Holi(water). A luxurious essence that instantly plumps thanks to hyaluronic acid and pearl nacre.
SERUM (THE SIGNATURE BLEND)
- Morning: Mix a pinch of Holi(c) powder in the palm of your hand with 3 pumps of Holi(water). This blend delivers a significant dose of stable Vitamin C to stimulate collagen production.
- Evening: Holi(lift). A watery serum that offers a tightening and firming effect, ideal for maintaining elasticity.
FACE OIL
- Morning and evening: Add 2 to 5 drops of Holi(oil) depending on your skin’s dryness. This fine oil is penetrating and nourishes without weighing skin down. It smooths fine lines and brings a luminous finish. Contrary to popular belief, this oil helps balance natural sebum production.
EYE CONTOUR
- Holi(glow): A fresh oil-gel enriched with caffeine and cucumber that decongests and intensely hydrates the eye area.
SPF
INTENSIVE CARE
- Evening: Add a layer of Holi(bright) as an overnight mask (twice a week) for an intense resurfacing treatment.
FAQ - Frequently Asked Questions about Agent Nateur
Are Agent Nateur products suitable for sensitive skin?
Yes. Agent Nateur formulates its products to be compatible with sensitive and reactive skin. The organic Ecocert certification ensures gentle formulas. All formulas exclude synthetic fragrances and common allergens. Actives are selected for their skin tolerance.
Where are Agent Nateur products formulated and made?
The products are formulated between Grasse (France), Paris, and Los Angeles. Founder Jena Covello, trained at the school of natural cosmetics and perfumery in Grasse, sources actives from French, German, Swiss, and Bulgarian suppliers. Final formulations are carried out between France and California, combining European expertise in ingredients and American clean innovation.
Is Agent Nateur certified cruelty-free?
Yes. Agent Nateur holds the PETA cruelty-free certification. The brand performs no testing on animals, neither on finished products nor on raw materials, and does not commission any third parties to conduct these tests.
Which Agent Nateur products are vegan?
A selection of Agent Nateur products is entirely vegan: Holi (Stick) Sensitive, Holi (Oil), Holi (C), Holi (Body), Holi (Glow), Holi (Skin) and Holi (Sex). Other formulas may contain beeswax, organic honey, or marine collagen. The vegan status of each product is clearly indicated on the brand's official website.
Who are Agent Nateur products for?
Agent Nateur is for individuals looking for high-performance natural cosmetics. The range is particularly suitable for those who want visible results with transparent compositions and for those wishing to fight premature aging and achieve perfect skin. The products are adapted to all skin types and age groups.
How long does it take to see results with Holi (Mane)?
First effects generally appear after 3 to 4 weeks of regular daily use: stronger hair, reduced shedding, more luminous skin, stronger nails. For optimal and lasting results, continuous use for a minimum of 3 months is recommended.
Why Superskin Loves Agent Nateur
Superskin has selected Agent Nateur for its rigorous approach to clean formulation. The brand checks all the boxes: organic ingredients with clinically proven efficacy, the best actives available on the market, and the founder's natural talent and expertise.
Agent Nateur stands out with active concentrations superior to market standards, a unique approach combining craftsmanship and innovation, and a complete range covering face, body, and dietary supplements.
